Was that a carbon-fiber boat?
For other applications, like getting mission criticial information from a wind sensor at the top of the mast down into the network, bluetooth is a bad choice. Wi-Fi isn't really either.
For watches and handheld GPS, I think Garmin made a good choice in Bluetooth. My five-year-old Plantronics/Poly Bluetooth earphones to the cell phone work over 30++ meters from inside the boat to the parking lot in the marina, far beyond the advertised range. In the house, the range is much less, still a solid 15 meters. For this watch and gps handheld application, 5-10 meters, bluetooth is all that is needed. Am I wrong? (Above, I am quoting ranges for Bluetooth 4.0, which my poly is based on. Bluetooth 5.3 range is 240 meters)